Doug thumbed his Gilmore Girls dog tag nervously.

Petco, Waterworks.
A man is retrieving his newly engraved pet ID tag from the machine:

Seven-Year-Old Boy: Ooh, look, they have a Spongebob tag!
Mother: Oh, you didn’t get Spongebob! You should have gotten Spongebob!
Man: No, my dogs like the other shows.